Why LLM Recommenders Will Be AI's Biggest Consumer App — Devansh Tandon， Meta
Meta Recommendations Research lead Devansh Tandon argues that recommenders follow the same power-law scaling as LLMs, lays out four paradigm S-curves and a semantic-ID recipe for bilingual LLM recommenders, and claims they will be AI's biggest consumer app because decoding content pointers is structurally far cheaper than chat token generation.